NYC Master Class with Jennifer Abernethy and Ruth Sherman

Then you won’t want to miss Jennifer Abernethy’s & Ruth Sherman’s

Monday, June 20, New York City This intensive day is limited to a small group of high-level professionals (CEOs, entrepreneurs, small business owners, solo-preneurs, authors). We want to be sure everyone gets a lot of personal attention and networking opportunities. It WILL fill up quickly. If you’re truly interested in getting up and running with these powerful, proven ways to catapult your business, then please put your name, email and phone number into the spaces below and we’ll reserve a spot for you and let you know as soon as the details are set and registration is live.

Jennifer Abernethy is CEO of The Sales Lounge (thesaleslounge.com) a company dedicated to showing business professionals how to sell and market authentically and in a relaxed and powerful way. Jennifer is a former multi-million dollar sales executive for the Washington Post and the author of the ever popular, “The Complete Idiot’s Guide To Social Media Marketing.” She has been seen on ABC News, MSN Money, Smart CEO and Entrepreneur.com and XM Radio. Ruth Sherman, M.A., is a CEO and Celebrity Speech Coach (ruthsherman.com). She is the author of “Get Them To See It Your Way, Right Away: How To Persuade Anyone Of Anything,” as well as an expert in messaging, political communication and video. Two clients have won Oscars and one, the Pulitzer Prize. She has been featured in The New York Times, The Washington Post, The Wall Street Journal, ABC, NBC, FOX & the BBC among many others.

From : Jennifer Abernethy and Ruth Sherman To : CEOs, Entrepreneurs, Small Business Owners, Authors, and Solo-Preneurs Re : the power of "Social Business" & Video 2.0 in our unique Master Class

These days it takes more than a nice website and decent networking skills to get the attention of clients, customers, and the media. In today's increasingly competitive market, the most profitable small business owners have three things in common giving them the edge over their competitors: • A significant Business Social Media Presence, • A consistent Brand Message, and • The ability to Speak Eloquently, both On Stage and On-Camera about what you do and why clients should buy. You, too, can gain this triple-threat competitive edge. And maybe you've already tried. But it can ALL seem so complicated and time consuming… Maybe you just don't know WHAT to say, WHERE to say it or HOW to say it. Maybe you just can't figure out how Social Business and Video 2.0 fit into your marketing plan. Maybe you just HATE the way you look ON-CAMERA. OR Maybe you think you're too late!!! The frustration ends HERE AND NOW! The top experts in Social Business & Video 2.0 - Jennifer Abernethy and Ruth Sherman -- will teach you their unique methods so you can easily integrate Social Media into your business and marketing strategies, create and shoot compelling videos, and upload them to the Internet so you can GET SEEN by a greater number of clients and prospects than you ever thought possible. …And that's what you're after, right? A larger pool of Prospects and more Clients? You are not alone… Every one of Jennifer's clients starts by saying they don't have the time, they don't want to be out in front (they just want to sell their products, books or services), OR, our favorite, "I'm too old." Every one of Ruth's clients starts by saying they're too nervous or don't know what to say or how to say it, or that they hate the way they look on-camera. Sound familiar? These fears cause them to hide from the BEST marketing and branding tools that too many business owners avoid. Social Media and Video (& public speaking and presentation) MUST be part of your business-building arsenal - even if you're feeling hesitant, uncomfortable or shy. Jennifer and Ruth understand these concerns better than most. They are "Masters" and to attain "Mastery," they had to overcome many of the same fears and hesitations you do. The good news is they made it and are now successful business owners who have built their businesses using the latest in Social Media and Video 2.0 and are eager to help you attain "Mastery." Why Social Business & Video 2.0, and why now? For many business owners, it may come down - frankly - to knowing your competitors are seeing results from Social Business & Video 2.0. You know it's something you should be doing, too. You might have even experimented with these media but didn't see immediate results and were so disappointed, you gave up. You are not alone… But no business owner can afford to ignore these numbers… • LinkedIn has 101 Million users • Twitter is nearing 200 Million users • Facebook has nearly 700 Million users That's a total of over 1 BILLION users … And here are some statistics that will blow your mind about YouTube… • It's the 2nd most important search engine. • It's the 3rd most visited website. • 15 minutes is the average number of minutes people spend on the site each day • 45 Million home page impressions in the U.S. every day. • There are over 2 Billion YouTube views PER DAY! And the media have taken note… • Today, it's less about sending messages than engaging with customers (Harvard Business Review). • Businesses recognize customers want to engage with them before, during and after buying. • Prospects are 72% more likely to purchase a product or service and make their buying decisions faster when video is included (Univ. of Pennsylvania Wharton School of Business). • Google has BIG PLANS for YouTube (Wall Street Jrl.) If you're not using Social Business and Video 2.0 to get your message out, you're leaving clients outside your door and money on the table. No two ways about it. Anyone can learn to unleash the enormous power of Social Business and Video 2.0… A Small Business Entrepreneur… …can reach thousands of paying customers simultaneously, that you could only reach in the past one-by-one. An Author… …can sell your books and articles by connecting directly with publishers, agents and booksellers, AND buyers. OR sell your own, self-published books to your fans you've cultivated on the Social Business & Video 2.0 networks. A Retail Store/Business Owner… …can build excitement around store events and get the word out to local media, complementary or related businesses, and generate foot traffic without hiring a sales rep or marketing company. A CEO… …can strengthen workforce cohesion and productivity through company-wide hashtags (we'll teach you all about them) as well as connect with customers and clients in this unique and compelling way. Whatever your business, you can now cultivate a tribe of die-hard fans, create your OWN media and your own Celebrity by going directly to your audience and bypassing any middleman or filter. YOU NOW have the power to make things happen! Here is the greatest news of all… These things are still in their infancy. Here are just some of the things we'll cover… • The exact techniques and steps Jennifer and Ruth took to become top experts in Social Business & Video 2.0. • What to say and how to say it - online and on-camera. • How Jennifer sold thousands of books and became one of Penguin's Top Idiot's Guides Authors using what was in her Social Media & Video 2.0 toolkit, resulting in new business, a slew of speaking engagements, joint partnerships AND an upcoming 2nd edition (clamored for by Penguin & readers nationwide), which you can also do. • How Ruth got over 1,000 views on YouTube, which resulted in new business, and how you can do this too. • The methods and techniques to establish yourself as a high-level pro commanding significant fees through Social Business & Video 2.0 so clients will find YOU, be drawn to YOU, and choose to work with YOU! • The equipment you need to make it all happen (you likely have it, already!)? • Critical Social Business & Video 2.0 strategies and must do's that make sense and are easy to implement. • A Social Business & Video 2.0 plan and a way to execute that works for you! • Techniques for speaking in public and on-camera because these skills are inherently appealing on an emotional, human level (And they scare most people to death!) • Social Business sites customized with your branding.

"I adore Ruth! She is so talented and so kind-hearted. So she's got the brains, the beauty and the heart. One takeaway that I think she is just right on target about is that she says, 'Grab, Give and Go!' So often, we want to critique and we don't want to post it because it's not just right. Just speak from your heart and your mind, grab that video and post it and I promise you will be happy. Stick with Ruth. She knows what she's talkin' about!" Cindy W. Morrison, Former News Anchor, Speaker and Author of Girlfriends 2.0

"I want to thank Ruth Sherman for showing me how to do what I am doing right at this moment, which is how to use the camera that's already built into my computer to shoot video, how to light that video, how to "make love" to the camera, how to edit the video using iMovie, and how to upload it to YouTube. She is fabulous!" Prill Boyle, Author, "Defying Gravity: A Celebration of Late Blooming Women" Here is what YOU will come away with: • The top Social Business sites you MUST be on and how to leverage their power • Discover where your clients "hang out" on Social Media so you can reach out to them • Why one-on-one is actually one-on-a-million • How to engage your clients/target market with unique, persuasive selling strategies • Proven Social Media Systems so you can update easily and frequently • Your very own, customized YouTube channel • How to make Stage Fright work FOR you • The BEST way to get over seeing yourself on video (everyone struggles with this) • The secrets to on-camera presence - what Ruth calls, "VideoCharisma" (no, you don't have to look like a movie star) • The 10 best content models • Customizable scripts to fit your exact needs • Sites and online apps to aid you in your quest for Mastery • The best equipment, settings, lighting, modes of dress and makeup • Uploadable video DONE right there in the "Master Class" ready for upload to your customized YouTube channel • Knowing when enough is enough because you don't need to master every new platform - just certain ones.

“Outstanding.” “Best Social Media Speaker on the subject I’ve heard” “Over delivers and keeps audience engaged.” National Speakers Association-DC/National “Rock Star Speaker” Tory Johnson Good Morning America - Asked Jennifer to speak at her Spark & Hustle Conference Atlanta 2010 “Jennifer is good….she is REALLY good” VIP Client Brooklyn NY. "At Focus, the last thing in the world we want is for our extraordinary talent to feel constrained or overly-managed during their support for the films they have made, and all too often "media training" can be a code word for those constraints. But with Ruth, it's the exact opposite - Ruth honestly frees people up to feel confident and open about what they truly want to communicate, without having to worry about anyone, most importantly themselves, looking over their own shoulders." James Schamus, CEO, Universal/Focus Features Here is what you MUST come prepared with (there will be no time to do these things during the "Master Class")… • Established accounts* on Twitter, Facebook, LinkedIn and YouTube (You do not have to be actively using them, but you do have to have them. And please don't stress. Once you register, we'll be there to help.) • Laptop • Webcam (a MUST-HAVE that you know how to connect and use to shoot video) • Pocket Video Camera (Flip, Kodak Zi8, iPhone, if you have one. If you don't, no worries) • Clothes and makeup you would use on-camera • Your headshots, logos and other graphic design and branding elements stored on your computer drive for customizing sites • A LOT of energy and enthusiasm to get it all done! * Recommend using your name or established brand. If taken already, try adding a hyphen or underscore to "unique-ify" it. If you don't know which to use, set up both because you can always delete one. This intensive day is limited to a small group of high-level professionals (such as CEOs, entrepreneurs, small business owners, retail business owners, solo-preneurs, authors). We want to be sure everyone gets a lot of personal attention and networking opportunities. Therefore, it WILL fill up quickly. If you're truly interested in getting up and running with these powerful, proven ways to catapult your business, then you MUST join this one-of-a kind event in the greatest city in the world!

You will receive ALL the above and additional, unannounced, bonuses for only $997!* (*Register by May 14, and pay ONLY $897, a GENEROUS $100 discount!) (Scroll to bottom of this page to view other convenient payment options!) Chances are, if you're reading this, you've already realized that traditional marketing alone is no longer sufficient to grab the attention of clients and customers. Times have changed, uncovering both obstacles and opportunities and the fact is, to thrive in today's incredibly competitive and crowded marketplace, you must constantly leverage Social Media & Video. You must become that "Savvy Social Business Owner." We know it feels like there is always something new to do, but we can assure you, Social Business & Video marketing are here to stay. As you immerse yourself in these new strategies, we'll be there to let you know when to move quickly and when to put the brakes on. We'll help you focus and produce. We'll inspire, encourage, and support you. We'll piece it together for you in this unique class, chock-full of info, insight, and take-aways, that will dramatically improve your "Social Business & Video 2.0" presence. We are so excited to see you there! To your success,

P.S.: Combined, Jennifer and Ruth bring nearly 40 years of marketing, sales, public speaking, and public speaking/video experience to the table. (And if you count Ruth's days as a top NYC jingle- singer and Voice-Over announcer, it's closer to 50!) So, if you're looking to increase your "Social Business" and Video presence so you can get more notice and make more money asap, then get ready for rock-solid solutions and plenty of "a-ha" moments during our time together! I hope you join us Monday, June 20, in NYC for this powerful, LIVE, full-day session. P.P.S.: Like the new term, "Social Business?" That's exactly the type of cutting edge knowledge you can expect from Jennifer and Ruth. P.P.P.S.: Important note: Because of the strict limit on participation, please understand there can be no refunds.

Connect with Jennifer Connect with Ruth

Connect with Jennifer Connect with Ruth

We're also THRILLED to offer you… • A surprise guest speaker • Ongoing coaching with Jennifer and Ruth after the workshop • A signed copy of Jennifer's book, "The Complete Idiot's Guide To Social Media Marketing" And much, much more!